saurabhcrai.com

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July 2018 Read Recite Repeat Social Media

Sharing thoughts.

to thousands of people through Campaign Design.

Timeframe

July 2018
2 Week

Tools

Adobe Illustrator,
Love and Time,

Role

Graphic Designer
Researcher

Team

Md. Fahad
Me

Preface

R3 is a platform for the writers/artists to express their thoughts. Share them with the world - expressions that will connect with everyone, rhythms that will resonate with every heart. In three beautiful linguistics - English, Hindi & Urdu, with Love R3.

Human mind perceives about 60k to 80k thoughts per day. All we wanted was one or two thoughts per day. expressions that will connect with everyone, rhythms that will resonate with every heart.

The purpose of doing all this was to have a presence on Instagram and facebook. A thought provoking page or account presented in a beautiful way with a consistent design and voice tone.

Logo

Just an R having a gradient background. Cool! Well to make it more consistent and so that people remember it we tried different gradient in post background. Gradient was becoming popular and now a days its very popular.

Design System

I created a design system for all the social media post. From what type of images should be used, to gradient opacity and size and related stuff. It has helps us in content creation with maintaining the brand consistency and now we are at 10+ on Instagram.

Social Media: Insta and FB

Setting up everything We have done so far applying everything on fb and insta dp and facebook cover. I designed all the initial design system. While Fahad did all the post design later on following the design system daily on regular without missing a day. He manage the account and design and shares them on Instagram. This made me think. As a designer your design are limited unless and until it reaches to people who need them through continuity in branding and marketing.

Human mind perceives about 60k to 80k thoughts per day. All we wanted was one or two thoughts per day. expressions that will connect with everyone, rhythms that will resonate with every heart.

R3: facebook cover

R3: fb page

Stuff I did

✔ Research ✔ Ideation ✔ Taking Design Meetings ✔ Testing Different post size ✔ Taking feedback ✔ Lots of IceTea ✔ Created Design System ✔ Logo Design ✔ Testing with users ✔ Created Initial Post ✔ Branding ✔ Collaborated with content writers ✔ Delete Useles Stuffs

Learnings

Readability over everything. A lot of things goes in and out even for a simple design. Just creating a logo. Sometimes it just happen in min or so sometimes it requires lot of work through discovery. This one project was one of kind where readability matters most.

The number one factor in engagement is relevance, because relevance drives out resistance.

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