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January 2019 BanarasLiteratureSociety.com Brand Identity

Banaras Literature Society

Brand Identity for a city that need literature society

Timeframe

Mid January 2019 - Feb 2019
1 month, Week Day only

Tools

Adobe Illutrator
Adobe XD, Sketch, Photoshop

Role

Graphic Designer
Research, Content Strategy

Team

Shashikant Singh,
Me and BLS Team

Preface

Banaras Literature Society aims to bring to the people of India, the best of Literature and culture from around the world as well provide a platform to the dying cultural traditions and marginalised voices.

Banaras Literature Society aims to bring to the people of India, the best of Literature and culture from around the world as well provide a platform to the dying cultural traditions and marginalised voices.

Stuff I did

✔ Rigorous Research ✔ Ideation ✔ Logo Design ✔ Brand Identity ✔ Design System ✔ Drank Lots of Coffee ✔ Taken Stress ✔ Travelled to Banaras ✔ Read book on banaras ✔ Worked in nights ✔ Iterated ✔ Laughed on myself ✔ Marketing Templates ✔ Many thing still ongoing

Learnings

While working on BLS I have to make a logo that not only represent culture but whole city what is as old as time goes. Designing for this was really challenging I have to go to very basic of design. Gone through countless articles of Logo design and some ideas here and there came out victorious. Process is necessary for any type of works. Skipping it will just make it worse.

Sometime all anyone need is trust his/her instinct and follow it through the end. Trust the process.

Thanks for scrolling 3400 PX

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