Art is more than just visuals; it’s an experience. The idea behind this app was to create a digital space where artists could showcase their work, and art lovers could explore, appreciate, and even purchase artwork without barriers.

Traditional art galleries have limitations—physical space, accessibility, and engagement. This app aimed to break those barriers by offering an immersive, user-friendly experience that brings the gallery to everyone, anywhere, anytime.

Visiting art galleries isn’t always convenient. Limited exhibitions, geographical constraints, and a lack of accessibility to diverse art collections make it challenging for both artists and audiences. Many online platforms that do exist feel cluttered, transactional, and lack the emotional engagement that a physical gallery provides.

We wanted to design an app that provides an immersive digital gallery experience while keeping it simple and intuitive.

The aim was to design an app that seamlessly bridges the gap between artists and art enthusiasts. It needed to feel like a real gallery—organized, aesthetic, and easy to navigate. Key priorities included:

• A clean and elegant UI that complements, not overshadows, the artwork.
• An intuitive browsing experience with categorized collections and artist profiles.
• PFeatures that allow users to interact with art, learn about pieces, and make purchases without feeling overwhelmed.

To create an experience that feels natural, I conducted user research through interviews with artists and casual art lovers. My goal was to deeply understand their needs and behaviors before shaping the design. To achieve this, I followed a structured design process that involved:.

• User Research
• Personas
• Problem Statements
• User Journey Maps
• User Flow

I conducted interviews with 5 participants and created empathy maps to understand the users I’m designing for and their needs. The primary user group identified through research was people aged between 18 to 65, people who are rts lovers and people who want to learn and explore arts.

This user group confirmed initial assumptions about art galley app customers, but research also revealed that users wanted an interactive experience through storytelling and ability to search and sort thought different kind of artworks. Other user problems included obligations, busy schedule, that make it difficult to use app and explore their interest.

Problem statement:
Mudita is a busy working adult who needs easy and interactive app to explore arts so that she can explore arts and fulfills her creative curiosity and apply her ideas, inspiration from these to her daily works.

Problem statement:
Govind is an art enthusiast who needs a platform where he can learn and explore all kind of arts because he can't find much information about arts in art galleries he visits or any other source.

Mapping Mudita’s journey revealed that an interactive art gallery app would greatly enhance her experience..

User flow helped me to decide to flow of possible screens, from entry point to the final step that is required for a successful outcome.
User Task Flow:

1. Open the app
2. Complete onboarding
3. Browse favorite artworks
4. Learn about their details and backstories
5. Contact sellers and make a purchase

Difficulty with website navigation was a primary pain point for users, so I used that knowledge to create a sitemap.

My goal here was to make strategic information architecture decisions that would improve overall website navigation. The structure I chose was designed to make things simple and easy.

• Paper Wireframes
• Digital Wireframes
• Low-fidelity Prototype
• Usability Studies

I used Crazy Eight technique to quickly generate multiple wireframe ideas for the app. This method involves an intense 8-minute brainstorming session where I sketched out as many screen variations as possible. The goal was to explore a wide range of design possibilities, ensuring a creative and diverse approach to the app.

Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy exploring of arts with easy bottom navigation.

Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience. Prioritizing useful button locations and visual element placement on the home page was a key part of my strategy.

Easy navigation was a key user need to address in the designs in addition to equipping the app to work with assistive technologies.

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was Exploring Arts, Details and Contacting Seller. View the Art Gallery App low-fidelity prototype. https://xd.adobe.com/view/0ddc5f3d-f89c-49fa-8ec5-d435564d5083-588f/?fullscreen

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was Exploring Arts, Details and Contacting Seller..

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.

Early designs allowed for some customization, but after the usability studies, I added additional options to choose pizza crust and sauce. I also revised the design so users see all the customization options when they first land on the screen.

I started by combining research, user personas, and wireframes. Then, I focused on designing the home screen, establishing a visual theme for the art app. Once I was satisfied with its look and feel, I applied the same approach to other screens, ensuring a consistent and intuitive user experience.

My goal was to provide clear navigation so users could explore the app naturally. The best design feels effortless, allowing artists to focus on their creativity without distractions..

I used Mrvel and Adobe XD to create prototype to used for further user testing final high-fidelity prototype presented cleaner user flows for exploring artworks with cool interactions, animations and transition. It also met user needs for exploring different kinds of arts and simple layout form for contacting seller.

View the Art Gallery App high-fidelity prototype

There were few scenarios which i prepared for user testing on the mockups. Below are what users responded. My Focus we mainly on:

• If User able to complete the flow and perform required task in the prototype
• Readability
• Bottom Navigation of App (tested with Three different scenarios)
• App Overall Experience
• Feedback and Further Improvements

While designing I have kept an eye on the accessibility consideration like color contrast, Hierarchy and Layout, typography and all those design principles. It's always easier to fix things that you uncover in the design process, so it's best to consider accessibility upfront in the design process.

Impact:
The app makes users feel engaged with lots of content to explore with modern and simple design. One quote from peer feedback: “The app made it so easy and fun to explore arts. I love how interactive the app is. I would definitely use this app as go-to for keeping with my desire to explore all kinds of arts”

What I learned:
While designing the Art Gallery app, I learned that the first ideas for the app are only the beginning of the process. How much it is important to follow the design process. Usability studies and peer feedback influenced each iteration of the app’s designs.

Usability Stry in Different part of the process helped me to really understand the user and design for intended user taking their feedbacks and improving on it on each step.

Prioritizing useful button locations and visual element placement on the home page was a key part of my strategy.

Usability Study in Different part of the process helped me to really understand the user and design for intended user taking their feedbacks and improving on it on each step.