ART (Aware and Responsible Teen) is an organization which works in the direction of making students emotionally sound. Their main work is to spread awareness amongst the teen, in this era of fast development. The teenagers face lots of expectational pressure, study and peer pressure, bullying, and hormonal changes. These indirectly affects their education.

The ART brochure was to represent the ART organization. It had to put forward their work, aim, objective and goals, before the schools and colleges. It had to convince the schools/colleges to work with ART organization. It had to speak volumes with great sensitivity. Design had to become its language.

To initiate design projects I started with a Discovery & Planning session to gather information and ask questions to learn about the audience, expectations, uses and goals. Gathered all their supplied text, images and logos and make sure I don’t have any questions before starting. Done a brand audit, competitive analysis and reviewed the primary messaging the brochure should communicate. Reviewed possible creative directions for imagery, colour and fonts and made sure the direction will be as on target as possible.

With lots of Ideas in mind and what not to do I read some Brochure Design Process on the Internet, gone through them, taken Screenshot, saved Images that connected to the project for initial motivation. Google is place I always start with very basic search from What to whom to why and write important stuff in my diary. As things goes some things came out naturally as I gone through them.

When it comes to print design I guess its very important to get all the Copy writing before starting the design Process. Content first and then Design. I followed this approach, even to get started I remember I had to wait 3 days for it. Its always worth the time.

10 dys Fast forward. It was high time to step into Illustrator and begin. I choose Illustrator over Indesign as I knew I have to make some custom Illustration and deal with shapes and graph and demographic stuff.

During the process of researching brochure I have to design a logo for them that just align with them and their motivation to bring to needing children and therefore protect and safeguard the psychology of children's

They loved the Brochure and when it came out in Print form It was really Incredible. Hard work pays off. I loved the brochure so much I asked for a copy and I have it in my book shelf.